Adidas Solar Boost Deliver a Holistic Running Experience

Although the Adidas Solar Boost is launching on May 17, the shoe has been in the works for almost two years. Its design concept was inspired by a book on NASA graphic’s standards found in a secondhand bookshop in NYC by one of the brand’s Germany-based designers. From that day forward, the shoe has maintained a universal viewpoint in both its design roots and target audience.The Solar Boost was created to give runners exactly what they need to maximize their performance as well as their enjoyment of the running experience. The concept is based around the idea that everyone can be an athlete and should be treated as such with the gear they train in daily. This attention to the technical aspects of the shoe, as well the experience, spring from the personal story of one of the shoe’s designers: Marius Jung.

Jung had been working at adidas nmd womens cheep sale for a couple of years when he realized his work/life balance had gotten out of sync. Carrying extra weight and feeling sluggish in his everyday routine, he decided to start running and signed up for a half marathon a few weeks away. Jung began running with one of Adidas’ running groups and quickly found that as his fitness increased, so did his confidence in himself; and not just in his athletic abilities, but in every area of his life. This realization became central to the story of the Solar Boost shoe.When I first learned about the shoe at the Adidas headquarters in late March, I was struck by how deeply everyone was connected to the idea that running is a cornerstone in building and maintaining confidence in one’s self. This belief is manifested in the Solar Boost’s development as a shoe that works for every runner, with an ability to encourage regular running by fostering a reliably good ride every time you slip on these kicks.

“Adidas Gazelle shoes The name Solar was inspired by the sun and how it serves as the source of all energy. Similarly, we aimed to make Solar Boost the kind of product that performs so well that it supports those great runs that inspire confidence and creativity in all runners, elevating their experience and the sport as a whole,” shared Adidas’ design team. “In fact, the Solar Boost colorways (blue, oranges, etc.) were inspired by the transformative light cast by the sun during dawn and dusk hours.”Creating this universally-uplifting and restorative running experience meant also trying something new with its manufacturing process. The Solar Boost is the first shoe constructed using a process called Tailored Fiber Placement (TFP). TFP allows the shoe to be as light as possible while delivering targeted performance-enhancing features at critical zones on the shoe.