Nike is finally taking women who love sneakers seriously
获取链接
Facebook
Twitter
Pinterest
电子邮件
其他应用
Why it matters both to the women who’ve been left out and to Nike’s revenue targets.
Unlaced is Nike’s new “curated destination for female sneaker lovers.”(In other words, it is a small store.)It was announced at Paris Fashion Week in February and launched online in March. It’s hitting brick-and-mortar stores later this month, and this new round will be curated by Sarah Andelman — the famed co-founder of Paris’s Colette, the concept store (1997–2017, RIP) that arguably kicked off the modern, nonstop proliferation of brand collaborations, crossovers, and general hype.
It’s 2018, Nike is trying to include women in sneaker culture, nike shoes cheapest price and this is news. How’d we get here? Why does it matter? Has it actually been unclear whether women have feet?
In a February press release, Nike itself laid the problem out fairly bluntly: “As sneakers transcended sport and initiated street-style trends, collaboration became an integral component of sneaker culture, blossoming into a symbiotic relationship between brands and external creative communities. That community has been predominantly male.”
The “community” Nike is referencing is the $20 billion global sneaker industry, which has grown alongside the evolution of sneakers from a utility object to a fashion statement. Historically, it’s been all about boys. This includes big brands like Nike, but also the big blogs — like Kevin Ma’s Hypebeast media empire and Marc Ecko’s similarly enormous Complex — and the shoppers and the redditors and the $1 billion resale market and the scammers and the icons. Nike’s signature Jordan brand was designed exclusively by men from its advent in 1984 all the way up to 2010, when artist and filmmaker Vashtie Kola became the first woman to design an iteration of the shoe.
“In pushing new female voices, Nike is challenging the sneaker status quo,” Nike claims in its press release. But women already have their own sneaker communities. There are thousands of them in the women’s streetwear subreddits. They’re largely influenced less by the major blogs and more by their own, slightly less high-profile heroes like designer Aleali May, Small Feet Big Kicks founder Jess Gavigan, and streetwear vloggers like Jennifer Tiffany, Andrea Kyriacou, Karen Yeung, Julia Dang, and Maya Nilsen.
The Golden State Warriors are celebrating their third NBA Championship in the last four years, nike air max 97 mens uk sale and things just got even sweeter for any of the Nike athletes on the team. The Swoosh gifted the squad with a very special version of the Epic React Flyknit to celebrate.The Championship edition of the running shoe was delivered to the team just in time for their celebratory parade through the streets of Oakland on Tuesday afternoon. Look closely at the footage and you may see a few members of the team, including Andre Iguodala, wearing a pair. nike air max 97 womens uk sale One of Nike’s most popular new performance running models on the market, the Epic React is featured in an eye-catching white and black Flyknit upper with regal metallic gold accents for the Swooshes and midsole detailing. Meanwhile, the insoles come bearing special graphics of the Larry O’Brien trophy on the right shoe and “Champions” text on the left. Each pair is topped off w
There’s nothing more ideal for the Fall than a flannel shirt. The warm, patterned pieces of clothing are as quintessentially autumn as pumpkin carving, hot chocolate, and falling leaves. Thankfully your fall flannel fashion doesn’t have to stop at shirts this year either — . new nike shoes 2018 has started to unveil classic silhouettes dressed in the recognizable patterns over the past few weeks The latest shoe to join in on the flannel-fueled fun? The Air Force 1 Low. Arriving in a combination of red, black, and white, the 1982 hoops classic features a simple checked red and black pattern on the toebox, while a more complex red, white, and black tartan appears on the midfoot. Black and red leather overlays provide contrast, and a white midfoot Swoosh offers branding. The look is then completed by a stark white AF1 midsole and outsole. These grade-school sized flannel Forces will release later this Fall on Nike.com, so check out official images below nike shoes cheapest pr
adidas — since their overwhelmingly popular Ultra Boost and adidas nmd mens cheep price — have begun to usher out a new set of silhouettes in an attempt to capture the market like they did only a few years ago. One such model that is a part of this new generation is the Sobakov, adidas shoes cheapest price a fusion between the performance elements found in soccer and the aesthetics of many streetwear offerings. The sculpted sole unit adds a bit of visual flair that complements the ribbed knit upper to great effect. Offset laces call back to older releases while the reflective swerving three stripes logo adds a much more modern twist. The German brand has chosen to don the soccer influenced shoe in a classic Triple White and Triple Black with a much more bold Aero Green take. the Sobakov will release on adidas.com and at select retailers on November 14th. adidas Sobakov Release Date: November 14th, 2018 Color: Core Black/Core Black/Core Black adidas Sobako
评论
发表评论