The Power Of Purpose: How Adidas Will Make $1 Billion Helping Solve The Problem Of Ocean Plastic

As more and more companies find their purpose and innovate around ways to use business as a force for good, adidas UK online store one of the most under-reported success stories has to be that of Adidas and their collaboration with the pioneering non-profit Parley for the Oceans to tackle the problem of marine plastic waste – it is estimated that by 2050 there will be more plastic than fish in the ocean.

The story begins with a limited edition sneaker drop of 7,000 pairs of shoes – each containing the equivalent of 12 plastic bottles worth of waste. Selling out instantly, adidas shoes on sale 50 off the shoes represented a technological and design mike drop heard by sneakerheads and design fans around the world. The shoe upper was made from Parley Ocean Plastic, which is collected in coastal areas in the Maldives, as well as illegal deep-sea gillnets retrieved by Parley for the Oceans' partner organization Sea Shepherd.

Adidas supported the launch with the Run for the Oceans project which challenged people around the world to raise money for the project by committing a dollar for every kilometer. Adidas and Parley hosted a series of physical runs in several key cities worldwide including LA, New York, Paris, Berlin, London, Barcelona, Milan, and Shanghai, raising a million dollars for Parley education initiatives.

Here's the best bit: this year Adidas has announced it intends to sell five million pairs of ocean plastic shoes - at an average retail price of around $220. This means the brand is set to make more than a billion dollars in revenue by trying to solve one of the world's biggest environmental problems,adidas shoes cheapest price. And not content with taking the Parley technology into an expansion into clothing, Adidas has announced that it intends to use repurposed ocean plastic in all of its products by 2024 (Adidas makes 450 million pairs of shoes annually)